The digital world is changing: for many organizations, it changes faster than they keep pace with. We’ve entered the era of the customer, the next business “normal”, where technologies such as mobile computing, analytics, cloud, big data, social media, and Internet of Things (IoT), are placing a focus squarely on customer experience. It’s an era of innovation and collaboration, where productivity gains are abundant. For most organizations, however, the move toward digital is a journey to the unknown, steeped with uncertainty, opportunity, and risk. Those same organizations are being challenged by market disruptors, who continue to forge new paths and change the competitive landscape. Business leaders have taken note, and their expectations are high. They expect digital to deliver significant competitive advantages, efficiencies, and growth opportunities such as:
- New methods for market penetration
- New revenue streams
- Time to market efficiencies
- Faster response to customer demands
- Differentiating customer engagement/loyalty
Although the benefits are compelling and tangible, many of those same business leaders do not fully grasp the benefits, organizational/cultural impact, and cost of “digital transformation”. Evolving into a digital business is critical for growth in today’s market — and rapidly becoming the difference between thriving, surviving, and obsolescence. Faced with both challenge and opportunity, IT leadership is poised to determine the success of future business.
The Opportunity for IT Leadership
When there is demand for digital transformation, with no clear business definition of what digital means for the organization, conflict, confusion, and delay occur. Lacking a well-defined, directional strategy, the organization’s future competitiveness is jeopardized, with business units laying claim to their own digital projects, moving in tangents, and making digital transformation difficult, yet exposing more of the business to the importance of “digital”.
To yield maximum benefit, a strategic transformative mission must be unified under the leadership of IT, and supported by a strategic digital framework. IT must effectively translate the business’ objectives into digital customer interactions and market deliverables.
Adopting a strategic digital framework ensures:
- Clear alignment to the organization’s business objectives
- Addresses the directional requirements of all constituencies
- Provides consistency, agility and reliability in the changing marketplace
- Empowers IT as an effective contributor/enabler of the organization’s vision
The Strategic Digital Transformation Framework
The Aspire Transformation Cycle is a comprehensive, shared-mission, strategic digital transformation framework, precisely designed to provide IT organizations a path for digital success. Our six stage cycle empowers IT leaders to define and manage digital transitions in concert with business leaders and outcomes. Simply, the Aspire Transformation Cycle creates a common digital language between IT, business objectives, and market opportunities.
|1. Define strategic organization objectives
2. Operational and organizational due diligence and gap analysis
3. Develop a transformation blueprint for success
4. Execute transformation
5. Validate transformation success against targeted outcomes
6. Provide on-going tuning and objective-driven optimization
We have entered a new business “normal” driven by an emerging wave of digital technologies, which has changed and will continue to change the way business operates, competes, and interacts with its customers. Unfortunately, digital transformation is filled with uncertainty. Organizations must fight through the uncertainty and approach digital transformation as core to their business. It is critical to develop a clear directional strategy, led by IT and focused on the growth objects of the business.
Your digital transformation is too important to go it alone. Enlisting the assistance from third-party providers to help navigate change and translate broader digital strategies is often more efficient and makes the digital journey more certain.